Marti Konstant

Vice President of Marketing

Marti Konstant

With over 20 years of sales and marketing experience in organizations such as Apple, Tellabs and Clear Communications, Marti Konstant has led the development of successful community building, market development and expansion plans, as well as new products and services launches.

Konstant’s belief in personalizing the brand experience has resulted in a creative and sometimes humorous approach to communication with OK Labs marketing. With extensive experience in the online channel, Konstant’s recent work in community development, global public relations, event marketing, and social media tactics are among the initiatives that are helping OK Labs to differentiate itself in the mobile virtualization industry.

While VP of Marketing at zunpartners, a marketing and branding consultancy, she pioneered a highly successful process-driven approach. The process of brand research and definition includes integrating business strategy with the voice of the customer to build and position corporate brands for market success.

Beginning her career as a communications designer, Konstant headed up her own marketing communications firm where she led the sales development and client service efforts for the firm. Her company catered to the early-stage marketing needs of companies including Westell, Tellabs, and Platinum Technology (Computer Associates). Critical to the early financial success of emerging companies, Konstant specialized in brand awareness and lead generation activities that quickly filled the sales pipeline.

Konstant earned a Bachelor of Fine Arts in Graphic Design from the University of Illinois, and holds an MBA from the University of Chicago.

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