Virtualization is technology for supporting execution of computer program code, from applications to entire operating systems, in a software-controlled environment. Such a Virtual Machine (VM) environment abstracts available system resources...
With over 20 years of sales and marketing experience in organizations such as Apple, Tellabs and Clear Communications, Marti has led the development of successful community building, market development and expansion plans, as well as new products and services launches.
While VP of Marketing at zunpartners, a marketing and branding consultancy, she pioneered a highly successful process-driven approach. This process of brand research and definition includes integrating business strategy with the voice of the customer to build and position corporate brands for market success.
Beginning her career as a communications designer, Marti headed up her own marketing communications firm where she led the sales development and client service efforts for the firm. Her company catered to the early-stage marketing needs of companies including Westell and Platinum Technology (Computer Associates). Critical to the early financial success of emerging companies, Marti specialized in brand awareness and lead generation activities to quickly fill the sales pipeline.
Marti earned a BFA in Graphic Design from the University of Illinois, and holds an MBA from the University of Chicago.