Virtualization is technology for supporting execution of computer program code, from applications to entire operating systems, in a software-controlled environment. Such a Virtual Machine (VM) environment abstracts available system resources...
CHICAGO AND SYDNEY, AUSTRALIA -August 13, 2007—Open Kernel Labs (OK), a global provider of operating systems and virtualization technology for embedded systems, today named Marti Konstant Vice President of Marketing. With a successful track record of sales and marketing with firms such as Apple Computer, Tellabs, Dow Jones and International Paper, Konstant will lead OK’s branding strategy, market definition, and the development of a worldwide communications strategy to generate revenue growth. Most recently the VP of Marketing at zunpartners, a marketing and branding consultancy, Konstant pioneered a highly successful process-driven approach to brand development. A mix of brand research and definition integrated with business strategy and the voice of the customer was used to build and position corporate brands such as Baker & McKenzie, Deloitte & Touche, Nelnet and the Rehabilitation Institute of Chicago for market success. “Marti Konstant has the marketing skills necessary for our rapidly growing, global software company,” said Steve Subar, CEO and Co-Founder of OK. “The high level of her corporate experience, branding success and communications strategy will quickly bring the message of OK’s proven, high performance technology to today’s developers of mobile and other embedded devices.” Konstant began her career by establishing a marketing communications firm specializing in meeting the marketing needs of early stage companies such as Tellabs, Westell, and Platinum Technology (Computer Associates). Critical to the early financial success of these emerging companies, Konstant and her firm established and drove brand awareness and lead generation activities that quickly filled the sales pipeline. Marti Konstant has a BFA in Graphic Design from the University of Illinois and an MBA from the University of Chicago.
Open Kernel Labs’ (OK) technology leadership in embedded operating systems and virtualization technology enables the development of reliable, trustworthy and affordable devices. Backed by the largest, independent team of microkernel developers, OK’s open-source microkernel. operating system, OKL4, offers the highest proven performance combined with strong protection and security features in order to provide developers with a robust, open-source platform for building secure, differentiated embedded applications. For more information on OK and its products visit www.ok-labs.com. OK is a spin-out from NICTA, Australia’s pre-eminent Center of Excellence for information and communications technology (ICT). Press Contacts: Pat Arcand (US) Arcand & Madison for Open Kernel Labs (617-576-7777) pat@am-pr.com